“Still Sexy at 60” promotional campaign creative work.
An advertising campaign promoting attractive finance and insurance offers was needed to support a consumer campaign for the stylish Vespa LX. Taking inspiration from the 60th anniversary of the Vespa scooter being celebrated at the time, Julia Lo Presti Ventura proposed the tag line – “Still Sexy at 60! Birthday Celebrations Now On at All Vespa Dealers” – along with the creativity and layout for the ad, which ran nationally in major broadsheets.
