International Motorcycle & Scooter Show

Exciting and popular display Piaggio Stand at key international event.

The Piaggio Group’s U.K. subsidiary Piaggio Ltd. participated in the International Motorcycle and Scooter Show at the NEC in Birmingham several times, and in 2004 the corporate “Piaggio Space” concept rolled out to the dealer network throughout Europe was introduced in the U.K.

In order to attract visitors to the Piaggio stand, a professional DJ was used and a daily prize draw took place with many branded give-aways and prizes handed out each afternoon.

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