Bridgestone International Press Launch

International press event for the Bridgestone BT-016 Pro tyre launch held at Britain's legendary Silverstone Race Circuit, teamed up with the Ron Haslam Race School.

A group of specialist, national, and international journalists were invited to spend a day on the track trying out Bridgestone's much-anticipated new all-purpose sports tyre. Breakfast was followed by a presentation from the UK Technical Manager. After the presentation and a quick safety briefing, the journalists – a group of skilled riders including MCN's Adam Child, Fast Bikes' Al Fagan and Kevin Ash from the Telegraph – were on the track to test the new tyre.

After the test ride and a buffet lunch at the hospitality suite, the press had an opportunity to speak with Andy Dingley, Bridgestone UK Communications Manager, and Gary Hartshorne, Bridgestone UK Technical Manager. The event concluded with an informal farewell dinner.

Lo Presti Ventura provided Bridgestone UK with event management and logistics support prior to and during the event, including the provision of project management tools; contract negotiation; liaison with suppliers; organization of hospitality at the venue and the hotel; guest services; event management; and transportation for foreign press.

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