Guerrilla marketing activity supported traditional multi-level product launch.
For the introduction of the new Vespa Granturismo scooter, guerrilla marketing activity was used to support a multi-level launch campaign that included advertising and billboards. Working with a company specialising in PR stunts and guerrilla marketing, 50,000 eye-catching glossy magnets with a picture of the new Vespa were distributed around central London, near tube stations, scooter parking bays, cafes and high profile venues.
