National competition run at Benetton stores featured the Vespa LX.
Well-known Italian global fashion brand Benetton worked with Vespa on a national campaign that saw a competition run in Benetton stores where the latest Vespa LX was on display in the main windows. The campaign was supported by in-store marketing materials as well as advertising and a mail-out to a database of more than 18,000 Benetton customers.
