Lo Presti Ventura

For the introduction of the Vespa Gran Turismo 125cc and 200cc versions, a national direct marketing activity was planned as part of a multi-level launch campaign. Using the same creativity used on advertising billboards and in the guerrilla magnet activity done for Vespa to keep the brand message consistent, all existing Vespa customers in the U.K. received a stylish glossy card announcing the arrival of the new Vespa GT and offering them a chance to enter a competition to win Vespa accessories.