Lo Presti Ventura

Marketing agency Visarc was commissioned to design and build three new websites that enabled customers to buy a new Piaggio, Vespa or Gilera scooter online. In addition to providing the creative and functional guidance for the sites to ensure that they were in line with corporate guidelines and featured the right messages and content, the project also included a training manual and training roadshow for the Piaggio dealer network. The websites were launched in 2008 and began generating sales and sales leads immediately, and were key elements to increasing exposure of the brands and to making the Piaggio Zip 50cc the best selling scooter in the U.K.